Branding Your Tailoring

Head & Griffiths appreciates the importance of making a good first impression. You reflect your company, so it is important to dress to impress and have a team around you that likewise, shares your ambition for looking good, whether it’s when meeting clients, giving a presentation or just having a few drinks after work. It might be that your company wants to adopt a uniform or a particular corporate style for a team of employees and there are few ways in which to do that.

Cloth

Cloths have various personalities and connotations so is important to choose a cloth that communicates your brand in the right way. For example a wide rope pinstripe has associations with bankers and high flyers so it's important to think about what your suit cloth says about you. There might be a particular colour pinstripe or Prince of Wales check which links in with your branding.

Style

Like the cloth what does the style of your jacket say about you and your company? If you offer financial services is a double-breasted jacket appropriate? Or if you're in a creative industry perhaps you want a single breasted jacket with a neat trim to best portray your creative style. A waistcoat in a contrasting cloth may be the way to give your tailoring the brand treatment.

Lining

It may be hidden away but one of the more obvious places to incorporate your brand in your tailoring is with the lining colour. We have a whole wealth of colours to choose from so you can be guaranteed to find something that is right for you and your employees. This can then be linked with nice subtle details around the suit like coloured buttons, button hole stitching on the sleeve or lapel, lapel stitching and so on.

Embroidery

Typically embroidery is reserved for just the name of the owner of the suit. However, it is very much open to interpretation and more importantly what you want to have embroidered on the inside or outside your suit jacket. It could be the name of your company or just the initials of your company. Or it could your company's memory hook - 'Live well, feel great', 'Profit from good advice' or 'Law in your language'.